Research on Color Design and Evaluation Method of Cultural Creative Products Based on Color Harmony Theory

基于色彩调和理论的文化创意产品色彩设计与评价方法研究

School of Mechanical Engineering, Northwestern Polytechnical University, Xi'an 710072, China

Received: 10 October 2019

Abstract

With the improvement of people's quality of life and the love for various national cultures, the conventional product color design created by industrial designers combining their own knowledge, experience and other individual knowledge is not enough to meet the aesthetic needs of consumers to obtain cultural attributes. Compared with conventional product color design, the effective communication of cultural images is the core of cultural creative product color design. In this paper, for the purpose of expressing multicultural images of color design of cultural creative products, we propose a coupling and correlation analysis method of color beauty and visual beauty, and study the mapping relationship between color beauty and visual beauty on color image based on least square regression analysis. The mapping relationship is used to obtain the key parameters that affect the dynamic changes of color images. Finally, a quantitative model of product color dynamic reconciliation is established, and a product color design and evaluation method based on cultural image constraints is proposed. Based on the above method research, the color design of the ultraviolet lamp is used as an example to verify the effectiveness of the proposed method.

摘要

随着人们生活品质和对各种民族文化喜爱程度的提升，常规的由工业设计师结合自身知识、经验等个体性知识进行创作的产品色彩设计不足以满足消费者获得文化属性的审美需求。而相较于常规产品色彩设计，文化意象的有效传达是文化创意产品色彩设计的核心。以文化创意产品色彩设计的多文化意象表达为目的，提出了色彩美度与视觉美度的耦合关联分析方法，并基于最小二乘回归分析研究了色彩美度与视觉美度对色彩意象的映射关系，以此获取影响色彩意象动态变化的关键参数，最终建立了产品色彩动态调和量化模型，提出了基于文化意象约束的产品色彩设计与评价方法，以紫外线灯的色彩设计为例，验证了所提方法的有效性。